On-Page SEO is the fastest and easiest way to improve your search engine rankings. That is because you can optimize your blog post literally in about 2 minutes. And start to gaining those visitors and rankings boost within a matter of days. But what about off-page SEO the second pillar of SEO that you should focus on if you want to beat your competitors and outrank them for high search volume keywords. Just like bread and butter, Search engine optimization and backlinks go hand in hand. You cannot have one and ignore the other. This is why every conversation about SEO incorporates backlinks in one way or the other. The fact is that every time you type a keyword into a search engine like Bing or Google, your search results are determined by backlinks.
Most websites that have strong backlinks from other sites enjoy a very high level of trust from Google and this means higher search engine rankings.
Link building used to be easy: you would go out there, write many low-quality articles, submit them to an article submission site and get an external link back to your website. Because back then all links are created equal… That doesn’t work anymore after Google’s recent updates. While the right inbound links can grow your website traffic, revenue, and brand, the wrong ones can get your website penalized and deindexed from the search engines.
For example, many people relied on private blog networks to help boost and achieve higher page ranking. Then, Google threw an algorithm update, known as the PBN deindexing update, which tanked rankings for sites that had used that technique and completely destroyed all the businesses who were relying on these types of links.
And of course, you want to keep an eye on your SERPs. When crawling the site, Google looks in particular for your website’s backlinks, to figure out how your pages are connected. Certainly, there are hundreds of ranking factors. But backlinks remain the most important metric for more organic traffic.
Now, needless to say, quality backlinks are difficult to get. But, there are smart ways to build or earn quality backlinks from authoritative websites. Here are some tips that you can follow t rank your site #1 on Google using quality backlinks:
The broken-link building method
The technique involves contacting a blog owner to report broken links on his/her website. At the same time, you recommend other sites to replace that link. And here, you mention your blog. Because you are doing the webmaster a favor by reporting the broken links, the chances of a linking back to your website are high.
So, to use the broken-link method, first find relevant sites in your industry that have resources pages. Find them by using these search queries in Google:
- keyword + links
- keywords + resources
- keywords inurl: links
When reaching out, be friendly and introduce yourself. Tell this individual that he or she is linking to some outdated resources. Always provide the exact location of the broken links, so they can be easily found. Give some suggestions to replace those links, including your blog link.
Try to be helpful, do not force them to link to your website. Often, this method will work, but there will be cases when the site owner will reject the idea of giving you a backlink.
The advantage of guest posts
Guest blogging is the most effective way to reach new people. By publishing articles on other popular websites, you’ll get your content in front of new readers and win more eyeballs. Sometimes, it’s not just about the backlink, but about increasing your online reputation or your social media followers. Guest blogging helps you leverage your relationships and expand your brand awareness.
Find influencers publishing guest posts regularly and try to contribute to the same sites they’ve had in the past. This way you’ll get a high-quality backlink and a lot of new visitors to your website that can be your future customers.
Build internal links
Internal links are a key factor in running a successful website. They are passing link juice, and you can use your anchor texts. With a good internal linking structure, you can help users easily navigate through your site and increase the overall user experience while reducing the bounce rate.
Some tools can automatically create internal links on your site, especially if you are running WordPress, but you should do this manually for better results.
Promote your content
Great content won’t get you automated backlinks unless you know how to promote it the right way. You have to get out in the world and do email outreach to promote your best blog posts. One of the best strategies to do this is to contact bloggers or sites running weekly or monthly roundups. Again, you can use Google and search for queries like “keyword + roundup.” Make sure you choose, to see results only from the past week or month.
Then contact the owners and give them a quick introduction to your website. With your message, send a link to one of your best content. If they find your resource useful, they may link back to you in their next weekly roundup. These bloggers are constantly looking for great content, so they want to hear from you.
As with the other techniques, make sure you do not spam any webmaster by asking for a link directly.
Spy on your competitors
If you are serious about getting more organic traffic, staying up to date with your main competitors’ content marketing strategies is mandatory. You have to spy on your competitors on social media and look for their link-building or earning techniques, as well as their online marketing methods.
Set yourself up for alerts when competitors are publishing new content on their websites. And figure out how they are attracting new backlinks.