Are you struggling to bring more traffic to your site? Simply looking to improve your SEO strategy? Organic traffic is known to be one of the most powerful ways to reach profitable visitors and potential customers. When these visitors search on Google for specific solutions for their problems and land on your website, they are most likely to convert into clients because they are already warmed up.
Building organic traffic is not that easy, it takes a lot of time and effort; however, if you apply the correct SEO strategies and commits for the long process, your hard work will surely pay off.
With the proper tools and executive, you can turn your site into a powerful SEO machine that brings daily organic traffic.
Now, let’s move on to the ‘science part’ of increasing your daily visitors. Here are proven tips we recommend to grow your organic traffic:
Perform Keyword Research
Keyword research is the process of finding actual search terms that people look for in search engines. The insight you can get into these actual search terms can help improve your content strategy, as well as growing your site traffic by focusing on high search volume and low completion keywords.
Use long-tail keywords
If you’re new blogging or if you want to focus 100% on less competitive keywords. Then, you want to target long-tail keywords. Long-tail keywords are search terms with low competition search volume. Also, long-tail terms tend to be longer in length (4+ words) than most other keyword types.
Even though few people search for individual long-tail terms, when you add them together, long tails make up a large part of all Google searches.
Make the content around your user questions
If you have an online business, surely you will get a lot of questions from your clients. Even if you are managing a blog, people will have questions that need answers. So instead of giving a short reply to each question by email, write detailed content that addresses the problems and concerns of your users.
Why? Simply cause people type the same questions into Google. Plus, you will be targeting long-tail keyword that will increase your organic traffic. If you have content that answers that question in details, you could appear in the first results for the search term this is a great way to drive targeted organic traffic.
Analyze your website backlinks
Backlinks have been the essential element of SEO. And yes, they will remain a major ranking factor for the coming years. Sure, you can get traffic from Google without little to no links. But the truth is you will never be able to compete with the authoritative sites in your industry without building quality backlinks.
If you are serious about growing your organic traffic, you have to analyze and see which backlinks are helping your SEO and which ones are damaging your rankings.
We are sure you already know that not all backlinks are good, and search engine optimization is not only about the number of backlinks you have, but it comes down to quality and niche related links.
Optimize your metadata and content
The first thing Google looks at when ranking your website is the metadata and the presence of keywords naturally through your blog post. If your metadata contains information about the user’s queries, your website has a higher chance of ranking at the top of SERPs.
Things you should do:
- Include keywords in your meta titles and descriptions;
- Optimize images titles, alt tags and descriptions with your main keywords;
- Make sure your target keywords appear at the beginning of your content.
Update your blog more frequently with quality content
You’ve heard it a million times before: Content is king. And that’s true. Quality content will naturally attract backlinks from big sites and social media shares as well as improve the overall user experience on your site.
Good content is just not enough anymore. Your articles need to be better than your competitors content. Don’t write same topics just for the sake of publishing something new. Instead, concentrate on quality and make your content stand out from the rest. The competition is increasing day by day, and quality will be the only way to succeed in your business.
Think of a blog as an opportunity to attract and teach your visitors. It is a great opportunity to become a thought leader in your industry. Search engines love frequently updated sites so make sure you keep on a blogging schedule and post regularly! A site that’s consistently updated will tell your audience that you’re serious about providing good value to the community, which gives them a reason to follow you.
Use internal linking
The easiest way to create backlinks to your articles is by using a good internal linking system. Internal links are not only valuable for SEO, but they’ll also keep your readers on your site for longer. By linking to relevant posts you’ve written before, you can build natural links on your site and use whatever anchor text you like.
Encourage readers to link to your website
More naturally earned backlinks will help you get more organic visitors and improve SEO.
You can encourage your readers to link back to your website by including a small widget at the bottom of your blog posts. Just as you have social media sharing links, an embedded linking widget will increase your chances of getting natural powerful backlinks. But, do not directly ask anyone to link to your site. The goal is to make it easy for others to link to your website.
Play by the rules
You won’t get on the first page of Google by trying to take shortcuts. Unfortunately, many SEOs try to use unethical tactics, also known as blackhat SEO, to try to trick search engines into giving them a better ranking.
Anything promising quick results will most likely result in a penalty, or worse, your site will be removed from Google’s index.